COMPANY PROFILE

 

IVY BEAUTY CORPORATION SDN BHD

IVY Beauty Corporation Sdn Bhd was incorporated in November 1999 in Malaysia, with a mission to provide quality, value added, value for money toiletry products for the Malaysian and intertnational markets, thereby achieving economy of scale and providing competitive pricing.

KEY MANAGEMENT

The Company is managed by a group of shareholders, who together have more than 60 years of experience in toiletries sales and marketing management. 

The management team is led by Miss Monica Wong, the Managing Director who has about 20 years experience in the business, and a proven track record of implementing winning marketing strategies that have worked very well for the companies she's worked for. 

Her major forte is in product development, and through the years she has acquired invaluable hands on experience in understanding the toiletries needs and preferences of the consumers.

Miss Monica started her career as an Advertising Executive with an international advertising firm, Wings BBDO Sdn Bhd, in 1980. After two years she moved on to mainstream marketing when she joined Johnson & Johnson (M) Sdn Bhd, the leading marketer of baby toiletries, as a Product Manager. In 1984, she joined Gervas (M) Sdn Bhd, a local subsidiary of Colgate Palmolive (M) Sdn Bhd as a Marketing Manager, where she implemented marketing strategies that led the company to grow by leaps and bounds to become a leading player in the local toiletries market. After staying on for 15 years, in 1995, Miss Wong ventured off on her own to start a direct selling company dealing in toiletries, cosmetics and household products. She recently sold the direct selling company, but maintains a role as a consultant.

The other key person in the management team is Mr Loh Yong See, the Executive Director who has extensive experience (about 24 years) in toiletries sales and distribution management, in both international as well as local toiletries companies. He has invaluable personal contacts with the supermarket owners (IVY's major customers), wholesalers and retail shops. He currently heads a fast growing team of 400 sales personnel. 

Mr Loh started his career in 1976 as a Sales Representative with Harper Gilfillan, an international trading house handling a vast array of mass market consumer products. In 1980, he was offered the position of Sales Executive of Antah Jardine Sandilands, another international trading house. Mr Loh's major break came in 1983, when he was asked to join a budding toiletries company, Unza Sdn Bhd as an Area Sales Manager. Mr Loh contributed significantly in building the distribution network and in structuring a strong sales team, which has driven the company to become the leading toiletries company in Malaysia. Mr Loh's extensive experience attracted the attention of major toiletries companies and in 1997, he became the National Sales Manager with Cussons International Ltd, an international baby toiletries company. 

In 1999, Mr Loh joined forces with Miss Monica and the other shareholders to put all their invaluable experience to fruitful use by setting up a toiletries company to take on the challenges. 

Today, embarking on the strategies mentioned , IVY Beauty Corporation Sdn Bhd is certain to be on the way to being the fastest growing and most successful toiletries company that ever existed.